Design is simply complex

The London Design Festival, Tracey Neuls and The Wapping Project Being huge fans of The Wapping Project, it was a simple decision for us to be involved in their London Design Festival event called 'Design is Simply Complex'. With four very different creators selected by the project's curator Jules Wright, she looked to expose the common thread of how we create our work. For the event, our team recreated an "outline" replica of our Marylebone shop right within the Wapping gallery. Split into two sections, the back part exposed our day to day workings. You were able to view what exactly is involved in creating the shoes from design to lasting. In the front of the outlined space, there was an offering of footwear for sale including special edition brogues. Tracey was on site designing the new Winter 2010 collection. Photos courtesy of Dazed Digital & David Cowlard